And Cinepolis Luxury Cinemas, the Mexico City theater circuit, has opened three luxury theaters in Southern California, including a new location in Westlake Village, where patrons can order gourmet food and drinks from their seats.
ArcLight Cinemas opened a premium cinema in El Segundo in 2010, allowing patrons to bring alcoholic drinks into a theater reserved for those age 21 and older. Customers, however, can't order food and drinks from their seats.
Noonan said he isn't concerned about the competition.
"We really think this is a good concept for L.A.," he said.