The play on the 1990s hip-hop hit "No Diggity" is designed to encourage dog owners to pick up their pet's waste to promote overall health in the community.
Officials say Wichita pets create 50,000 pounds of waste per day. Much of the doody eventually finds its way to the Arkansas River, threatening the long term health of the river and its Eco-system. It can also create a human health hazard by spreading bacteria and diseases.
The music video and PSAs were produced with a grant from the U.S. Environmental Protection Agency.