Market Watch: Frog Hollow's rock star apricot farmer

— It's always an event when "Farmer Al" Courchesne of Frog Hollow Farm shows up at the Santa Monica farmers market, where he'll be selling apricots and cherries for the next month. He's a celebrity farmer in the Bay Area, folksy yet sophisticated, and his fruit often matches his charisma.

By David Karp

May 26, 2012