Market Watch: Mushroom vender's crop fits in a trailer

Although most of the larger farmers markets in Southern California have at least one vendor of cultivated mushrooms, the great majority of these buy from large commercial producers and so must sell in the non-certified section or under a second certificate arrangement. There's not necessarily anything wrong with that, but it takes just a glance at the pristine and tender shiitake and oyster mushrooms that Fred Ellrott grows and picks himself, to see that there is a real advantage to the consumer in buying mushrooms direct from the producer.

By David Karp

January 20, 2012