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Market Watch: A fresher approach in Studio City
Farmers markets, like battleships, take a long time to change direction. Such has been the case with the Studio City venue, which since its founding in 1998 has always been a "family-friendly" event, with a pony ride, petting zoo and lots of prepared foods and crafts. While striving to maintain this social element, Carole Gallegos, who took over as manager six years ago, has gradually cut back on the crafts and upgraded the lineup of produce vendors by adding small, quality and organic farms. As a result, the market is now one of the two or three best in the San Fernando Valley.
By David Karp, Special to the Los Angeles Times
February 25, 2011