Market Watch: Jay Ruskey perks interest with California-grown coffee

When customers stop by Jay Ruskey's stand at the Santa Barbara farmers market these days, they may or may not be impressed by the likes of the dragon fruit or finger limes he grows, but virtually everyone stops and gawks at the jars of fresh-roasted coffee, flanked by a potted tree.

By David Karp, Special to the Los Angeles Times

December 3, 2010