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Market Watch: Passion for gardening leads to Beverly Hills
Is it possible to turn a passion for home gardening into a career growing for farmers markets? Such is the hope of Jennifer Little and James Imhoff, who gave up successful jobs to start Little Farm Fresh in their San Gabriel yard. They have gained a cult following for their unusual heirloom produce, including cape gooseberries, Black Cobra chiles and Richmond Green Apple cucumbers, and believe that their goal — "spending time together doing what we love" — is within sight.
By David Karp
July 6, 2012