Market Watch: A fresh new player in Old Towne Orange

A long-planned new farmers market modeled on the Santa Monica market drew large, enthusiastic crowds to its opening last Sunday in Old Towne Orange. There are more than 30 certified farmers markets in Orange County, but none offers the combination of diversity, integrity and chef appeal for which Santa Monica is famous. Translating ambitious plans and good intentions into a county-wide farmers market powerhouse will require long-term organic growth, but the new venue is off to a promising start.

By David Karp, Special to the Los Angeles Times

May 13, 2011