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Farmers Markets: The Produce Project repackages the bounty
While farmers markets have proliferated in recent years, demand for fresh, local, seasonal produce has increased even faster. Several types of entrepreneurs have arisen to satisfy this demand, including specialty produce distributors, shopping services and stores that emulate the farmers market experience, such as Atwater Village Farm. One intriguing variation is the Produce Project, which buys from farmers markets and sells at "pop-up farm stands" in downtown L.A. and Mid-City.
By David Karp
November 9, 2012