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Farmers Markets: Paso Gold rides the olive oil boom
As part of a great California olive oil boom, now at least a dozen olive oil vendors are selling at local farmers markets, up from only a couple a decade ago. Most offer a good product, but there are few who, like Michael O'Brien of Paso Gold, provide local, fresh, high-quality, certified organic oil, sold by the farmer himself in the agricultural section of the market.
By David Karp
February 9, 2013