Farmers Markets: Paso Gold rides the olive oil boom

As part of a great California olive oil boom, now at least a dozen olive oil vendors are selling at local farmers markets, up from only a couple a decade ago. Most offer a good product, but there are few who, like Michael O'Brien of Paso Gold, provide local, fresh, high-quality, certified organic oil, sold by the farmer himself in the agricultural section of the market.

By David Karp

February 9, 2013