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Against the grain
Greg Hall wants you to drink more cider. He's already persuaded you to drink more beer — or rather, as brewmaster/marketing genius/foodie gadfly of Goose Island Beer Co. for more than a decade, he's persuaded you to drink smarter beer, craftier beer, paired with smart food. But a year ago he left Goose Island, and now it's cider.
By Christopher Borrelli, Chicago Tribune reporter
May 24, 2012