'Brave' co-director, producer take up arms to promote Pixar's latest

There's this thing they do at Pixar called plussing. Jonah Lehrer, in his book “Imagine,” describes Pixar plussing as "a technique that allows people to improve ideas without using harsh or judgmental language." During production meetings, instead of merely shooting down ideas, every criticism must come with a plus, with a better idea attached.

Christopher Borrelli

June 21, 2012