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Call 316.832.4020 or email mwilkerson@kwch.com to get started today!
Does the complex world of endless, online and on-the-go access to information mean conventional advertising is obsolete? Do businesses really need complicated models and be-everywhere marketing to reach potential customers today? Are consumers really tuning out when tuned in?
Not when advertisements are crafted with useful and interesting content that engages an audience to take action. And not at a time when people consume more hours of television than ever.
Advertorials are designed to enhance any business’ marketing efforts by engaging an audience. The Weekend Crew is an effective way to get people’s undivided attention by creating a captivating conversation directly with consumers – in a word – Advertorial.
An advertorial can extend your marketing beyond just driving traffic and sales. The Weekend Crew is a unique opportunity in the market place that allows businesses to further support their brand, highlight and cement their image in the community, establish credibility with new and existing customers, and explain in candid detail more about your business to viewers.
THE DISH
Taste of Kansas is a regularly sponsored segment that allows local restaurants the ability to promote their business through interviews, cooking demonstrations, and customer testimonials. The Crew will provide an informative dining review and feature signature menu items. The Crew will include an onsite video tour. In addition to what’s on the menu the CW Crew will also highlight what’s not on the menu – your story. Every local restaurant has one - let us tell your story.
HOME & BLOOM
Motivated, sophisticated, creative and passionate. She's affluent and has the means to live a lifestyle and create a home on her own terms. Her home is a reflection of herself and she surrounds herself with beautiful things. She's a buyer not a browser and confident about the decisions she makes. Never casual about her projects, she reads up, digs in and makes things happen.
From traditional how-to's of decorating and planting to simply being inspired by local experts – highlight your business in a regular weekly segment about all things home and garden. Position your business and yourself, as the local “go to” expert.
The Crew will highlight home trends and keep pace with the growing seasons with interviews, demonstrations, and product placement. Informative interview segment.
FASHION 411
Explore Wichita’s many boutiques with Michelle’s regular Fashion 411 segment. In a word Michelle provides: information. Michelle works with local retailers to bring viewers the latest trends in fashion, provide beauty and fashion tips and struts the runway in the season’s newest threads. Coordinate looks and discuss “say something” accessories. From vintage to high end there’s something for everyone. Michelle will work with your boutique to provide a customized interview/show and tell.
THE SOURCE
Health Source, After 50 Kansas, Pet Source, Free to Be Green, Education Source and fetchtoto.com business partners will be cross promoted on the program throughout the year.